H&M’s Parisian Debut.

Apologies for my lack of standard posts recently-  I’ve been crazy busy with the seemingly endless parade of fashion shows! I had a lot of fun researching and writing about a few of the shows in Paris this Fashion Week. I LOVED the H&M collection, from the cleverly constructed “apartment” instead of a runway, the mysterious 60s inspired clothes and best of all, the fact that this is one fashion show debuting clothes I can actually afford (hooray for egalitarian fashion)! So, here’s the article I wrote, it’s up on The Glass Pineapple.

The award for most elaborate show this week undoubtedly goes to H&M, which hosted its first fashion show within the grounds of the Musée Rodin, in a specially constructed apartment, complete with a fully furnished kitchen, bathroom and dining room. The opulent setting was a great, cheeky contrast to the label’s budget prices, a refreshing break from the bank account busting price tags we are used to seeing on the RTW catwalks.

‘Modern drama’ was cited as the main influence for this range, which revolved around tailored pieces with a bohemian flair. A vein of monochrome ran through the collection and a range of decadent embellishments, from Russian inspired embroidered jackets to sheer kaftan style tunics emblazoned with sequins confirmed that austerity chic is Oh-vah.

This collection also continued the androgynous trend we’ve seen for AW13 with tomboy features, such as leather baker boy hats, oversized jackets and equestrian style knee high boots. Designers seemed inspired by the idea of dressing up, borrowing items from boyfriends, parents, grandmothers, anyone with a closet full of fabulous threads.  Time to get rummaging…


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